From handcrafted wooden rainbow stackers and oil holders to beautiful children’s threads and everyday wares, The Chalk Store is your one stop shop for mamas and minis, featuring a collection of sustainable, eco-friendly lifestyle products curated for today's conscious consumer.
We have had the pleasure of knowing and working with Pia for 12 months. We first met when Pia came to us with a project idea for her brand which in return launched our plantable business cards. One attribute we love about the super mum behind Chalk store is Pia’s zest for community and the support she offers the women and mothers around her.
It has been an absolute delight cheering Pia on and watching her business bloom into where it is today and we look forward to seeing where her business venture takes her.
We spoke with Pia Joyce, the face behind our favourite sustainable brand to find out how her ethical business was born and brought to life.
Let’s start with learning a little about yourself: My name is Pia, I'm the creator of @thechalkstore and the co-creator of a tiny human named Harry. I'm a Brisbane local who adores my biz and family.
Have you always led a sustainable lifestyle? No, unfortunately in my younger years I did not have the education, the information, products and support just wasn’t as easy to access as it is now, I started to become more conscious around the age of 20, this is when I was diagnosed with an intolerance to dairy, nuts, wheat and suffered IBS due to stress, I decided enough was enough, I was sick of being sick and this is where I began my journey to become the best version of myself, I started to put my energy into exercising for my mental state, really take notice of the foods I was eating, the products I was using on a daily basis and the chemicals I used in my home, I guess you could say I became obsessed over living a healthy, eco-friendly and sustainable lifestyle, fast forward 7 years and here we are.
What inspired you to create your sustainable business? My initial inspiration was to open a business where I could share my sustainable journey and lifestyle and in return help others to choose a more sustainable path. It was also a space where I could share my creative side, which evidently led me to open my own business.
How long have you been in business for? Almost one year.
What’s your top tips for creating a conscious, eco-friendly lifestyle? Education is key, I’ve always loved reading about the impact we have on the earth and how small, simple changes can reduce this quite dramatically, learning about the ingredients that we use in food, beauty and cleaning products was my first step and choosing the more natural option...I’ve always been a pretty passionate person and an advocate for the type of life I want myself and my children to lead, so I say if you are wanting to live a more sustainable lifestyle, educate yourself, chat to a business, really get to know what is in the products you use, you don’t have to change everything overnight but small changes make a big impact.
What’s your favourite part of being a small business owner? 110% the community behind me,the support and love shown by other small businesses and the fact I can express my creativity with so much support behind me from complete strangers really makes it worth it.
The hardest part? The time, a lot of hard work, preparation and time goes on behind the scenes.
Where do you hope to see your business in the next five years? Good question, I’m blown away with where my business has gone in the little time it’s been open so I hope it goes in exactly the same direction 5 years from now.
What’s something not many people know about you? I’m an open book, but a lot of people are surprised that this isn’t my full time job, I also work 4 days a week at my “normal” job
Your weapon of choice... If you could only choose one, forever, which would it be – coffee, wine or chocolate? Oh that’s a toughy, would love to say all 3 but I definitely have a sweet tooth.